Portimão Promotion Bureau (Associação Turismo de Portimão) is a legal entity by private law, under the shape of a non-profit association with the following aims:

. To develop sustainable tourism in the Municipality of Portimão, through cooperation between the City and, Public or private Entities developing activities in the tourism sector. 
. Tourist Promotion and dissemination of Portimão and its products, through the study, development and preparation of specific actions in foreign markets. 
. Its main goal is to increase Portimão's brand awareness, throughout his communication and action