In2south has arrived


In2south presents the South of Portugal as the ideal location for practising ecotourism and creative tourism, in perfect symbiosis with the values of responsible tourism. Proactivetur’s new brand is aimed at travellers looking for walking tours, bird watching, creative and gastronomic experiences based around local culture and get-together activities with villages, always in a close sustainable relationship with the values of the territory and local communities.

Proactivetur has just launched the “In2south” digital platform (, on which it presents a varied selection of tourist experiences to discover in a “less touristic” Algarve. It thus reinforces the investment made by this responsible tourism company in the promotion of unique activities in the region, imbued with a strong connection with the local heritage and people. “In2south” is the name of this new brand, striving to inspire tourists from Northern Europe to visit the South to experience its rich natural and cultural heritage.

This new digital tool features a varied choice of tourism programmes, from hiking, bird watching trips, or creative activities with craftspeople, to gastronomic experiences in the inland region of the Algarve, conducted by hosts that stand apart in how they cook and relate to the territory.

“In2south” came about from the need to organise the range of activities that Proactivetur has been promoting for several years in the Algarve, in a structure essentially aimed at their dissemination and marketing. But it also strives to highlight (and get customers engaged in) a responsible approach to tourism in the Algarve, where the focus is on the people living in the inland areas and the special cultural and natural features of the region. Participants will be able to follow the evolution of some indicators of the impact made by Proactivetur’s activity in the territory, such as the number of overnight stays in villages, meals prepared by small local restaurants or support for NGOs working in the management of the Via Algarviana and the Rota Vicentina.

“In2south” is a registered trademark of Proactivetur, supported as part of a project funded under Portugal2020 (“Innovation Vouchers”).