W ALGARVE STEPS INTO THE SPOTLIGHT FOR SPRING 2022 OPENING

07/12/2021

W Hotels to make Portuguese debut with a bold and vibrant escape perched on southern Portugal’s iconic cliffs

 

LONDON, NOVEMBER 2021: W Hotels Worldwide, part of Marriott International, prepares to make its brand entry in Portugal with the launch of W Algarve, opening spring 2022. Located on Portugal’s most coveted coastline, this new W Escape offers simultaneous seaside relaxation with high-energy sophistication. W Algarve celebrates urban glamour meets beach life, in a region famous for its beautiful, secluded coves, year-round sunshine and enticing cuisine. W Algarve’s energetic beats, striking flavours and bright design complete the scene in this playful destination that gives sunseekers and tastemakers a new reason to visit the Algarve.

“The arrival of W Hotels in the Algarve marks a new chapter for both W Hotels and the stunning region known for its Mediterranean climate and spectacular coastline scenery.” said Candice D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International. “In true W style, the W Algarve will inject a new vibrancy into the region, for travellers and locals alike.”

 

GET SWEPT AWAY BY W ALGARVE

Under 50km from Faro International Airport, lies a new destination with 134 hotel rooms, suites and 83 residences, complete with azure views and spacious balconies.​ The guestrooms showcase an Algarve reinterpreted by W; Atlantic colours and asymmetrical forms mimic the nearby cliffs, whilst dynamic tile designs are a modern tribute to Portuguese heritage. Signature W amenities complete each room with plush bath robes, spacious bathtubs and rain showers.  

The ten WOW suites demonstrate next-level luxury, each providing two floors of state-of-the art resort living. Downstairs, the living areas feature ultramodern BOSE® entertainment systems allowing guests to set the scene of their choice. Upstairs, guests can soak up the Algarve sun on the spacious sunny rooftop terrace, with eye-popping coastal views and private plunge pools, available in selected WOW suites.

The Extreme WOW Suite (the W brand’s modern interpretation of a traditional presidential suite) hosts an expansive bedroom inspired by the beautiful Benagili cave and the picturesque Algarve fishing villages. Guests can climb the stairs to a panoramic rooftop terrace where gardens surround an elevated lounge with DJ booth, dining, and bar area. A sweeping infinity plunge pool is the perfect place to soak up the sunsets over the Atlantic Ocean.

The extraordinary residences feature one, two, three or four-bedroom apartments, where style and comfort mimic the shapes of beach pebbles and local sea caves.

 

TANTALISING GASTRONOMY

W Algarve has something to excite every foodie, starting with the poolside bar SIP, serving all-day sun-kissed cocktails, and a healthy menu with flair that fuses flavours from the Far East to the Mediterranean Coast.  

The Market Kitchen restaurant has been created with a neighbourhood ambience in mind, together with inspiration from the local markets. The restaurant will serve relaxed, modern interpretations of international favourites and regional cuisine that’s both farm and ocean fresh.

Sitting atop the hotel with panoramic views over the grounds and ocean beyond is the showstopping Paper Moon, the Mediterranean sister to the original Milanese restaurant. Serving award-winning, honest Italian cuisine, the elegant restaurant features a bar, dining room and terrace. Fish is the star on the seasonal but timeless menu, in addition to a selection of fresh pasta and pizza.

The Living Room is the perfect place to end the night, with an eclectic menu of drinks that celebrate W’s cocktail culture as well as local distilleries to the Algarve. The bar serves a selection of both local and global gins, as well as draft beers with flavours from Europe’s most Southwestern coast.

Sea Sky is a breathtaking location on the rooftop of the hotel, overlooking the golden bay of Armação de Pera, where cliffs connect with ocean colours. The perfect setting pre or post dinner to sip, mix and mingle.

Champagne sunset deck AIR offers an array of Cava, Champagne, Prosecco, Franciacorta, Espumante, Port and Moscato. The fine sparkling selection pays homage to the Tartessian planted vines in the Sado and Tagus valleys. 

 

RELAX, RECHARGE AND REFUEL

The AWAY Spa features six treatment rooms including one couple’s room, a hair salon, a mani & pedi bar, facial LED masks treatments, as well as Express Booths for pre-dinner touch ups. The spa also incorporates a wet area with sauna, steam and jacuzzi and a covered outdoor relaxation area. The Beauty Bar offers a relaxed, social space with a variety of express and longer treatments.

High-intensity workouts and bootcamps provided by FIT, embody the W brand’s FUEL offering, a social and energetic take on wellness. Located on the ​​2nd floor, FIT offers 134 sqm of indoor space and 300 sqm of outdoor space with a view, fully equipped with the latest TechnoGym® equipment alongside an Olympic Power Rack to offer maximum workout capability.

Sunrise yoga or a dip at the WET Deck - the W brand’s signature take on the poolside scene - means that there is every opportunity to refuel and leave W Algarve with a glow.

For more information and to book, please visit:  https://www.marriott.com/hotels/travel/faowh-w-algarve/

-ENDS-

  

Media Contacts 

Georgie Noble, Director, Consumer PR, EMEA

Marriott International

georgie.noble@marriott.com


W Communications

walgarve@wcommunications.co.uk

 

About W Hotels Worldwide

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for over two decades. Trailblazing its way around the globe, with nearly 60 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.

 

About Marriott International     

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.